#startup of the day 4 - Sova Health

Inception - 2023

Location - Gurugram, Haryana

Industry domain - Health Tech

Founders - Tanveer Singh(Co-founder & CEO) & Max Kushnir (Co-founder & Chief Science Officer)

Total team strength - 130, with women forming 70.77% of the workforce.

Total funds raised - Not to be disclosed.

Investors - Institutional Investors: Antler, Goodwater Capital, Lets Venture, and Venture Catalysts (VCats). Ecosystem & Angel Investors: IIM Ahmedabad Angels, Mukul Rastogi (Co-founder, Classplus).

Revenue generated since inception - Revenue grew by 32X since inception.

Key Highlights - 

B2B Hospital & Clinical Partnerships — Sova deepened its institutional footprint with integrations at Sri Ganga Ram Hospital and Medanta, two of India's most respected tertiary-care institutions.

The partner network expanded further to include leading wellness clinics — Alive Wellness and Restorative — and longevity-focused centres such as TruPeak Health.

Launched two new products: Dairy Digestive Wellness to manage lactose intolerance and Sova Daily Prebiotic Fibre.

Secured coverage across leading health, wellness, and business publications like Firstpost, NuFFoods Spectrum, Hindustan Times, and more.

Featured in “100 brands to watch out for in 2026" by Local Samosa.

Founder Speaks - 

Sova is building toward India's first true health operating system by combining biomarkers from lab tests, wearables, and emerging diagnostics into a unified platform that guides users on both preventive and corrective health goals while personalising their journey with custom supplements and protocols. On the commercial front, the company is focused on accelerating B2B partnerships across hospitals, corporate wellness, and insurance providers in India, with plans to expand globally, while simultaneously scaling its direct-to-consumer channels.

- Tanveer Singh & Max Kushnir